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Follow advertising reporting, explore the deal ledger and research the companies behind the news. Start your 14-day trial on Monthly or Annual.
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The Wire, Desk and calendar, plus
The same, paid once a year.
US$450 billed once a year
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The same paid research, plus
For 5–20 readers at one company.
US$1,800 a year for 5 seats. Separate Team agreement.
Talk to usUS$180 (33%) less than 12 individual monthly payments
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Team access
Free for 14 days, then US$45 a month, or US$450 a year, VAT added, renewing until you cancel. No minimum term — cancel from your account at any time, including during the trial. The Wire is sold to businesses. You accept the Terms (version adeconomy-1.1) on Stripe's checkout page; the Privacy Policy explains how your data is used. Billing and cancellation are in Billing & refunds. Published by Colibri Holdings Ltd, registered in the UK — company details. Sold through Link.
Not a feed of headlines. Surfaces built on the same sourced record: the Wire with the Desk, the accounts ledger, the company universe and the calendar.
Open an entry for its parties, its reported stage and the source it was read from. Company announcements are attributed as announcements; billings are not fees, and enterprise value is not equity value.
An advertiser opening a review is inviting competition. A shortlist tells you which agencies are still in contention. An appointment tells you who won and what work the advertiser awarded. Look for a dated announcement and the remit before attributing the business to an agency.
Take Coca-Cola’s 2021 global marketing review. WPP recorded its appointment as Global Marketing Network Partner and described the remit as nearly all worldwide media and a large share of creative work. Calling that an award of every Coca-Cola account would overstate what WPP reported. Read WPP’s 2021 annual report (PDF).
The Wire is the news. The paid research is the record behind it — account moves and transactions with their stage and amount basis, and the organisations involved.
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| Free accountWire, Desk and calendar | IndividualUS$45/mo or US$450/yr | TeamUS$360/seat/yr | |
|---|---|---|---|
| The Wire | |||
| The full WireEvery story linked to its publisher | Yes | Yes | Yes |
| The DeskRewritten hourly on weekdays, every four hours at weekends | Yes | Yes | Yes |
| Basic company cards | Yes | Yes | Yes |
| Industry calendar | Yes | Yes | Yes |
| Accounts & Deals | |||
| Entries with stage and amount basisBillings, fees, media commitments and deal values kept apart | No | Yes | Yes |
| Search the ledger | No | Yes | Yes |
| Full event history | No | Yes | Yes |
| The universe | |||
| Organisation register with evidence | No | Yes | Yes |
| Ownership and relationshipsWhen researched; unknown stays unknown | No | Yes | Yes |
| Account | |||
| Seats | 1 | 1 | 5–20 |
| Billing | — | Monthly or annual | Annual agreement |
| Free trialOnce per account; a card is required | No | 14 days | By enquiry |
For 21+ readers or custom requirements, request an Enterprise quote. Price and terms are agreed individually.
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Published by Colibri Holdings Ltd. Sold to businesses through Link. Prices exclude VAT, which Stripe calculates and applies at checkout where it is due. A subscription renews automatically until you cancel, and can be cancelled at any time.
