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Research publications and conference reports on the business of advertising: spend and forecasts, media and audiences, measurement, effectiveness and regulation.
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Dhar Mann said marketers had pledged more than $100 million for creator deals. Advertising Week would count the business its introductions produced over the next twelve months.
Published
Read conference reportThe cover is an original AI-assisted editorial illustration. It does not depict the event or any specific product.
Channel Pilot’s conversations at stand D026 in Cologne turned on product listings and prices. For retailers buying traffic, the question was what each visit would earn.
Published
Read conference reportPhotograph from the 2026 edition. Official press photograph, reproduced for editorial coverage.
AXA France promised emergency relocation to victims of domestic violence under its home policies. A year after the campaign, Three Words won the Creative Effectiveness Grand Prix.
Published
Read conference reportThe cover is an original AI-assisted editorial illustration. It does not depict the event or any specific product.
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