# AXIOM AdEconomy Wire

> AdEconomy Wire covers the business of advertising: agency account reviews and appointments, media spending, advertising technology and marketing software. Its public reader manual explains how the accounts ledger and company profiles work.

Colibri Holdings Ltd publishes the AdEconomy Wire under the AXIOM brand. For a reported event, cite the original publication, filing or announcement and its date. Cite the Wire for its own explanations and analysis.

The terms allow ordinary reading and search-engine indexing. Short quotations require attribution and a link. The terms prohibit systematic extraction and use of Wire content to train, fine-tune or evaluate a machine-learning model.

An account review opens a competition; an appointment identifies the winner and the remit awarded. Check the advertiser, agency, market, scope and date before attributing an account. Media billings, agency fees and acquisition prices describe different things. If a source does not give a fee, leave it undisclosed.

The overview, worked example and manual below are public. The manual demonstrates reader tools; it does not provide public access to the underlying accounts ledger or company records.

## Start here

- [AdEconomy Wire overview](https://adeconomywire.com/): Coverage across agencies, advertisers, media owners and technology companies.
- [Which businesses and transactions are covered?](https://adeconomywire.com/#audience-title): How the Wire follows agency reviews, platform changes, advertising technology and their sources.
- [Public reader manual](https://adeconomywire.com/manual.html): Find instructions and examples for following a story, a transaction or a company.
- [Terms of use](https://adeconomywire.com/terms.html): Read the conditions for quotation, attribution, indexing and use of published material.

## Interpret an account or transaction

- [Worked example: Coca-Cola’s agency review](https://adeconomywire.com/guide-agency-account-review.html): Use WPP’s account of its 2021 appointment to identify which media and creative work it won.
- [Deal parties, terms and source clauses](https://adeconomywire.com/manual.html#dossiers): Check the basis of a reported amount, the parties’ roles and what to do when sources disagree.
- [Follow a story to its source](https://adeconomywire.com/manual.html#stories): Find the original reporting behind a Wire entry.
- [Company records](https://adeconomywire.com/manual.html#records): How to connect a company to related people, entities and coverage.

## Optional

- [Subscription access](https://adeconomywire.com/subscribe.html#compare): Compare access to news, company research and the accounts ledger.